Over the course of a single month-long promotion, Charlotte Country Club generated more trade-in value than they had in any comparable stretch before it. The promotion did what promotions do: it drove a spike. But what Charlotte did with that spike, and how they sustained it afterward, is the part worth studying. Their result came down to a single, repeatable move most shops overlook. The final push Charlotte's biggest lever was a final-push email, sent with five days left in

Ryan Hall, Master Fitter at Kinloch Golf Club, is running a trade-in promotion. In under a month, he’s already top 10 in the Next Round network for quotes generated in 2026 — and he did it without adding a single step to his fitting process. Here’s exactly what he’s doing, and why it works. The Setup Ryan isn’t relying on remembering to bring up trade-in at the right moment in a fitting. He built it into two touchpoints that run automatically — one before the member walks in,

For most pro shops, trade-in has historically meant one thing: a periodic promotion where members clean out their garages, drop off old golf clubs, and walk away with a little store credit. It is a nice service. But it is not a revenue strategy. Army Navy Country Club Director of Retail Jonathan Sands saw a different opportunity. Rather than treating trade-in as a member benefit aimed at clearing out unused equipment, he used it as a mechanism to help members fund meaningful