Over the course of a single month-long promotion, Charlotte Country Club generated more trade-in value than they had in any comparable stretch before it. The promotion did what promotions do: it drove a spike. But what Charlotte did with that spike, and how they sustained it afterward, is the part worth studying. Their result came down to a single, repeatable move most shops overlook. The final push Charlotte's biggest lever was a final-push email, sent with five days left in

Ryan Hall, Master Fitter at Kinloch Golf Club, is running a trade-in promotion. In under a month, he’s already top 10 in the Next Round network for quotes generated in 2026 — and he did it without adding a single step to his fitting process. Here’s exactly what he’s doing, and why it works. The Setup Ryan isn’t relying on remembering to bring up trade-in at the right moment in a fitting. He built it into two touchpoints that run automatically — one before the member walks in,

Not every member who walks in to trade golf clubs is walking in for the same reason. On the surface they look identical: they have old equipment, they want pro shop credit, and they are standing at your counter. But what happens next, and how much revenue that visit generates for your golf shop, depends almost entirely on which type of trade-in customer you are actually talking to. Understanding the difference is one of the most valuable things a pro shop operator, director o