The Simplest Trade-In System We've Seen

Ryan Hall, Master Fitter at Kinloch Golf Club, is running a trade-in promotion. In under a month, he’s already top 10 in the Next Round network for quotes generated in 2026 — and he did it without adding a single step to his fitting process.

Here’s exactly what he’s doing, and why it works.

The Setup

Ryan isn’t relying on remembering to bring up trade-in at the right moment in a fitting. He built it into two touchpoints that run automatically — one before the member walks in, one the moment they sit down.

Touchpoint one: the confirmation email. Every member who books a fitting gets a calendar invite. Ryan’s Next Round microsite link is in every one. The member can look up their current clubs before they ever arrive. By the time the fitting starts, the conversation isn’t “would you be interested in trading in?” It’s “so you saw what your irons are worth — let’s talk about what that gets you.”

Touchpoint two: the QR code at the fitting bay. For members who didn’t click the link beforehand, the QR code is right there when they sit down. One scan, instant valuation. No additional conversation required to get the number in front of them.

Both touchpoints are already available to every partner in the Next Round network. The microsite exists. The QR code poster is ready to print. Ryan just made sure they were in the right place at the right time.

The Numbers

• $9,303 in trade-in value generated

• 16 trade-ins completed

• $581 average value per trade-in

• All of it in under a month

  
  

That average — $581 per trade — is what happens when you’re reaching upgrade customers instead of cleanout customers. These are members who arrived knowing what their current clubs are worth and already thinking about what comes next. There’s a meaningful difference between those two types of trade-in customers, and Ryan’s system is specifically designed to attract the more valuable one.

Why the Timing Is Everything

The difference between a $200 trade-in and a $600 one usually isn’t the clubs. It’s when the member found out what they’re worth.

When a member learns their 2021 iron set is worth real money before the fitting ends, that credit becomes part of the purchase decision — not an afterthought on the way out. Ryan’s confirmation email moves that moment to before the fitting even starts. The member arrives already thinking about the upgrade, not just the new gear.

That’s a different conversation entirely.

How to Replicate It

Neither of Ryan’s touchpoints requires anything new. If you’re already sending fitting confirmation emails, you’re one link away from replicating step one. If you have a fitting bay, you’re one poster away from step two.

Both are already available to every partner in the network. Contact us and we’ll send over your microsite link and a print-ready QR code poster.